At Vision Direct Marketing (VDM), we take pride in being one of the trailblazers in introducing the Below-The-Line (BTL) marketing concept in Pakistan. Founded in 1999 by the visionary duo (Late) Mir Hasan Mahmood and Shazia Mahmood, VDM was built on the belief that innovation is the cornerstone of impactful marketing.

With over 18 years of industry leadership, VDM has partnered with leading national and multinational brands across the country. Our head office in Karachi serves as the nerve center of a nationwide activation network, delivering consistent, high-impact campaigns with precision.

From launching ground-breaking campaigns to managing exclusive seven-year activations for P&G's prestigious portfolio in the southern region, our journey speaks volumes about our dedication and results-driven mindset.

At VDM, we don’t believe in small brands — we believe in big ideas, smart strategies, and flawless execution. Where others see limits, we see possibilities. Our experienced and passionate team transforms concepts into experiences and dreams into brands.

Let’s redefine marketing together — with innovation, creativity, and a relentless drive to deliver excellence.

Are you ready to succeed with us

Mobile sampling of TUC Tizers at public spots in an interesting way to give consumers an enjoyable experience and generate word of mouth.

TUC Double Decker Bus moves around the city to tackle the Bewaqt Bhook of people. It stops at famous spots where people are welcomed to enjoy fresh TUC Tizer snacks with live music.

Reached 65,343 people at 24 spots across Karachi city.

Mobile sampling of TUC Tizers at public spots in an interesting way to give consumers an enjoyable experience and generate word of mouth.

VDM came up with the idea of setting up TUC Tizer Vending Machine with an interactive touch screen that allows consumers to prepare their own customized TUC Tizer.

TUC Vending Machine activity has been successfully executed at prominent malls and cinemas of Karachi, Lahore and Islamabad and repeat activities are scheduled for the year 2017.